Although creativity and ideas can bring certain economic development to the company, the development of a company's stability depends more on the development of the company's down-to-earth development. The competition in the pharmaceutical investment industry has witnessed everyone. Many companies or drug investment professionals want to take shortcuts and lazy ideas. This is misleading. Let them feel that there is a “prosperous and quick” approach to achieve their goals and achieve success.

It is also normal to have this kind of idea. The entire society is racking its brains for the growth of wealth and GDP. The relevant departments are such that the public can be separated from each other. The impetuous groups can only find a way to achieve rapid wealth growth in this environment. This method is known as the "secret." The “secret” is a manifestation of the utilitarian mentality. Each drug investment employee’s work hopes to achieve results and is recognized, but not everyone’s work can exceed the expectations of the company or the leader. In the long term, many people naturally lose patience. Psychologically shaken, or it is necessary to gain support from the outside.

Drug investment promotion is a summary and improvement of practice, but the drug investment promotion theory can in turn guide the practice of drug investment promotion. This is the dialectical thinking of Marxist philosophy. However, in fact, in our business career, our marketing career often makes mistakes. Many mistakes are common sense. For example, companies often want to disruptively create a market with no products or models, and think that they can make money, but after a long period of groping, it looks like they have found new products, new products, or new models, but not Make money, why?

At most, the "secret" is only a flash of "aura" at some time. A few days ago, the owner of a cultural company said to pharmaceutical personnel that creative industries need to be creative and that they need inspiration. He said: What inspiration? Can it be called "spirit"? It is from "above". They all believe in Christianity and believe in God. I dare not say that what he said was wrong, but he did not fully recognize it. Inspiration still came from knowledge, experience, and common sense, especially the experience and sentiment of life.

There is no shortcut to drug investment, which is also common sense, but there are "high-ranking people" in marketing. Many people asked me, what do you mean by "excellent people"? I generally define them like this: This refers to people who think of you as “my people”, capable and willing to help you, and who have a substantial positive impact on your professional career.

There is no short cut to telling myself not to hope to become an omnipotent “marketing genius” overnight. This is to require that the drug merchants have a good mentality, and that they must sink to learn to accumulate and precipitate; secondly, there must be certain opportunities. It is a coincidence that sometimes "advanced" or "opportunity" can be encountered, of course, more often they need to fight for themselves; in addition, although there is no so-called "secret," the basic theory and tools for pharmaceutical investment and The method still needs to be mastered because these analytical methods, theories and tools can make us more efficient and closer to the essence of the problem.