Taoism has a famous saying called "Road to Jane," which is about the truth (method, wisdom, and law) is simple and insight into the nature of things. In the same way, I repeatedly emphasize "minimalist and extreme" in marketing practice. The correct marketing is not the overall exertion of average force, it is to focus on the key points, mobilize all resources to maximize the work.

A product from birth to whether it can sell well, there are many factors affecting it, in the face of numerous markets and fierce competition, no one company dares to say that he is fully leading and superior in all aspects, so it must not be comprehensive and comprehensive attack . Only by choosing the key points accurately and not committing major mistakes in key steps, it is possible to achieve success with the best choice of work. The implementation of marketing diagnosis and marketing programs must be like a brilliant doctor.

Minimalism and extremes require strategic focus.

Strategic decision-making is a decision-making decision. Relative to taking, companies are more likely to give up on strategic decisions because they need greater determination and courage.

I often say that there are fewer products for large companies and many products for small businesses. Into the exhibition halls and warehouses of small and medium-sized enterprises, there are many product categories, ranging from a few dozens to hundreds of products even across industries. Resources are highly dispersed. A product sells for only a few hundred thousand and millions in a year. The only way out is to focus on selling a product to a crowd at one stage.

The simplistic and extreme requirements require the separation of priorities.

One of the difficulties in marketing is the difficulty in making decisions. Among the many factors in marketing, it is the premise foundation for correct judgment and correct action to find out which is the main contradiction and which is the branch issue. Otherwise, there will be the helplessness of “what jobs have been done, and the market is not responding”. For example, in order to prevent competitors from following up and quickly enrich the product line when new products are on the market, there is no mistake in thinking. However, if a large number of products are launched at the first time, it is wrong, contrary to the law of growth of the products in the market and the rules of acceptance and cognition of consumers.

Minimalism and extremes require careful design and large-scale application in the design of activities and the use of tools.

Marketing activities, promotional public relations and other kinds of activities, various materials, there are countless, the more the better? Absolutely not. First, the financial and human resources of the enterprise cannot be achieved. Second, even if it is done, it will not have a good effect. What we seek is actual results, not the tools themselves. In the promotion of the 2010 Spring Festival just prior to the listing, Shiitake Sauce put in 100,000 small balloons with shiitake mushroom paste logos and appeals, and suddenly formed a shiitake mushroom brand landscape in crowded shopping malls and outdoors. This method of focusing on a single means of standardization has produced a strong brand of visual impact and has quickly promoted consumer awareness of this new product.

In terms of learning and work, the more unclear things are, the more complicated and confusing. To make it clear, things have become simple and transparent. It's easy to do complicated and simple to do. Simple, in fact, the most difficult. Simpleness is not arbitrary, it is not just naive, but the wisdom beyond the average person. It is mature and wise.