Geographical indication

After seven years of hard work and twists and turns, the district's “Ying Chuan Xiu” application for national geographical indication marks has finally been successful. Recently, the bureau officially received the “Yingchuan Xiuya” geographical trademark registration certificate issued by the State Trademark Office. Geographical indications are not only local signs, but also quality signs and credits, which means that Yongchuan Xiu has become a trustworthy “quality card”.

The first declaration was rejected and faced with permanent loss

Since 2000, the Yongchuan District Government has been strengthening the tea industry in order to make the brand of “Yeonchuan Xiuyao”. The tea production enterprises in the area can use “Yongchuan Xiuyao” brand as long as they produce qualified tea according to technical standards. . Since 2003, Yongchuan has successively held many international tea culture and tourism festivals, which has greatly improved the visibility of “Yeon Chuu Xiu”.

With the influence of "Yongchuan Xiuyao" brand gradually expanding, there have been a large number of counterfeit "Yingchuan Xiuya" on the market. The quality of its products is uneven and the prices are confusing, which seriously restricts the brand of "Yongchuan Xiuye" to become bigger and stronger.

In 2005, Yongchuan established the Tea Industry Association and, on behalf of the Association, declared "Yeongcheon" as the National Geographic Brand to the National Trademark Office for brand protection.

In 2007, the State Trademark Bureau rejected the application of "Yeongcheon Xiu" for the declaration of national geographic trademarks on the grounds of lack of information. According to the usual practice, the general review period is short and difficult, and the possibility of successful registration is extremely small. If no special measures are taken, it is very likely that the "Yongchuan Xiuya" will be lost forever. "Yingchuan Xiuya" geographical trademark registration temporarily fell into trouble.

Once again declared failures, died in the publicity period

In October 2008, Happy Tea City Yongchuan initiated the review of Yongchuan Xiuya. At this time, "Xiuyao" has become a common name for needle-shaped green tea. There are more than 10 tea brands with "Xiu YE" in Guangshi. The national geographic trademark has the function of protection of origin. If Yongchuan cannot provide strong evidence, it is very unlikely that “Yong Chuan Xiu” will successfully register a National Geographic trademark.

To this end, the Yongchuan District Government mobilized many forces, conducted a lot of detailed data collection, corrections, research, and demonstration work, and finally submitted powerful information in three areas: First, the historical proof that “[1] Yongchuan Xiuya” tea has a long history. Second, it is the inevitable link between the unique quality of Yongchuan Xiuye ​​tea and the unique natural, geographical and climatic conditions of Yongchuan. Third, the unique production process of "Yongchuan Xiuyao" tea is different from other tea production procedures.

After this full preparation, in November 2009, "Ying Chuanxiu" applied for the National Geographic trademark to pass the preliminary examination and entered the publicity stage. Victory is only one step away, as long as the three-month publicity period has passed, “Yong Chuan Xiu” can obtain the national geographic trademark registration.

However, during the publicity period, Sichuan No.1 Tea Company filed an objection to the State Trademark Office for allegedly infringing on its registered “Xiuyao” tea trademark. In 2010, the National Trademark Office sent an opposition statement to Yongchuan, and the application of “Yingchuan Xiuya” geographical trademark was frustrated again.

Obtaining a trademark

“Why is it difficult for us to create our own tea brands to report geographical trademarks?” After receiving the objections, the people in Yongchuan issued such questions but they were not discouraged. Whether or not "Yongchuan Xiuyao" can successfully register a national geographic trademark will only be the last way to deal with the administrative ruling of the State Trademark Office and win the ruling in the ruling.

To this end, Yongchuan District Party Committee and the District Government will apply the “Yingchuan Xiuyao” to apply for geographical marks, as a way to promote the brand development strategy of Yongchuan District, and to become the “number one project” for the bigger and stronger tea industry, and to organize human resources again to respond to administrative rulings. Make active preparations.

In order to ensure the success of the response, Yongchuan once again carried out a large number of field research work, collected and supplemented a large number of historical records and references on “Yeon Chuu Xiu”, and organized experts to “consult” the issues raised by a Sichuan tea company and found The crux of the reporting work and its solutions.

In 2011, the State Trademark Office ruled that the objections raised by the opponent were not established and the “Yongchuan Xiuyao” trademark was approved for registration. In March of this year, the State Trademark Office finally issued the “Yingchuan Xiuya” geographic trademark registration certificate to the Yongchuan District Tea Association, becoming the city's first geographical indication trademark for tea products.

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