Under the industry appeal and broad prospects, the Internet medical field has become the nugget of many capital parties. The A-share listed companies involved in it have also been sought after by the secondary market due to their early involvement and future vision. The ideal is beautiful, but the reality is bone. Many factors such as the lack of medical insurance and the barriers of public hospitals have become obstacles for Internet medical enterprises to go deep, so that the current Internet model has not yet formed a large-scale profit model in the medical service industry.

Representing the future direction

In the traditional medical ecology, doctors and patients, pharmaceutical companies and insurance contact through the hospital, and all parties in the system are dissatisfied. The Internet medical ecology is centered on doctors. Patients, pharmaceutical companies, and insurance can directly connect with doctors to form a doctor-patient-centered system. This means that the existing medical system urgently needs to be able to reduce medical insurance expenses, rationalize medical resources solutions, and provide opportunities for Internet medical treatment. At the same time, the development of mobile network technology and the popularity of smartphones provide environmental support for Internet healthcare.

Some insiders believe that the promotion of comprehensive medical care reform in public hospitals at the national level and the reconstruction of the interests of hospitals, hospital administrators, doctors, drug manufacturers, and drug distribution companies have also touched the core interests of Internet medical care. The gestation provides the soil.

In terms of the space of the medical service industry, as China's population aging process accelerates, the population incidence rate is increasing, the average medical expenses are growing steadily, and medical service expenditures will also grow steadily. According to the forecast of China Merchants Securities, the average annual compound growth rate of the medical service industry revenue from 2013 to 2020 is about 8%, and it is expected to reach 5.41 trillion yuan in 2020.

According to Monita research data, the market size of Internet medical care in 2015 is about 16 billion yuan, and it is expected to exceed 36 billion by 2017. Among them, the mobile terminal market is growing rapidly, and now it has surpassed the PC side and occupied most of the market.

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