Mobile medical competition is fiercely confronted with medical "pain points"

Ping An's health care service platform, Ping An Good Doctor, announced that it has received a $500 million Series A round of financing. After the completion of the financing, the company's valuation reached US$3 billion, setting the largest single financing amount in the domestic online medical field. This also makes Ping An Doctor the largest unicorn company in the Internet medical field.

The peaceful entry also made the "windport" of mobile medical treatment more intense. From registered consultation, online consultation to substantive intervention in the medical industry chain, can mobile medical treatment solve the pain points of medical resource mismatch? Can it be a pioneer in promoting reforms such as grading medical treatment and doctors' multi-point practice?

Internet medical birth is the biggest unicorn

“Ping An Good Doctor” was officially launched in April 2015. With the doctor resources as the core, the mobile Internet platform is used for real-time communication between doctors and patients, including preventive health care, initial medical consultation, appointment registration and other pre-diagnosis services, as well as follow-up visits and rehabilitation. Post-diagnosis services such as guidance, chronic disease management, medication reminders, etc., the number of registered users has exceeded 77 million, and the daily consultation peak is nearly 250,000. According to the data of the third-party platform questmobile, Ping An has entered the top 50 most active apps.

"The development of domestic Internet medical care is still in its infancy. This round of financing will help Ping An doctors to open the Internet medical 2.0 era." Wang Tao, chairman and CEO of Ping An Health Internet Co., Ltd. and founder of Ping An Good Doctor, said that Ping An Good Doctor will By improving medical supply, integrating online and offline resources, promoting healthy big data applications, opening up insurance payment closed loops, leading the reconstruction of the Internet health 2.0 era health ecosystem, and ultimately forming a mass import, data processing and service platform industry pattern.

In the mobile medical competition, it can be said that "the doctor has the world." Wang Tao said that a safe doctor uses three doctors to "circle the floor" to serve as many users as possible. At present, Ping An Good Doctor has hired a full-time doctor team of 1,000 people as a core service circle. Through 7*24 hours all-day graphic and video online consultation, he provides users with auxiliary diagnosis, rehabilitation guidance and medication advice. At the same time, he also signed a contract. 50,000 social doctors served as the outer circle of services, distributed 3,000 designated hospitals online, completed follow-up triage referral, offline first consultation and follow-up follow-up service; in the appointment of famous doctors, Ping An good doctor also brought together 5,000 top three doctors It can realize one-click calling by famous doctors nationwide.

According to Li Yuanxiang, executive deputy general manager and chief insurance business executive of China Ping An Group, “backing on the big trees and enjoying the cool” is the biggest killer of Ping An’s involvement in mobile medical care. “Health care is huge and complex. What are the advantages of Ping An? We believe that the most important factor is three factors: managing the money, managing the entrance, and penetrating all the industrial chains. 50% of China’s current medical services are social insurance. Payment, 5% is commercial health insurance, and the rest of the consumers will pay for themselves. In the future, they may become 40% social insurance, 40% health insurance, and 20% self-sufficient. Ping An is actively establishing its own commercial insurance, and helping local doctors keep it safe. Social security fund. Good doctors are the platform for us to control the entrance. In the future, hundreds of millions and hundreds of millions of people will receive medical services through the platform of Ping An Doctor. In addition, Ping An plans to establish a unified health record for users. To get through the health care layout."

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