2016 China's medical health industry investment wind direction forecast (below)

Recently, Yikai Capital released a research report on 2016 medical and health industry investment. The report provides a detailed analysis of the current developments and trends of domestic insurance, medical equipment, medicine, Internet medical and other industries. The most essential part of the arterial network is selected. The excerpts have been given a certain reference value for companies that are about to deploy these industries.

With China gradually entering an aging society, China's medical and health industry has developed into a market of nearly 4 trillion. This market has maintained a compound annual growth rate of more than 20% in the past five years, and it is expected to double its size to 8 trillion in the next five years, close to 10% of China's GDP. Today's China's health care industry is in the most dramatic period of change in history. Under such a background, China's health industry will usher in a historic opportunity of rapid development. It is bound to create an industry giant that can influence the BAT of the society and the general public. The report predicts that 2016 capital will focus on the following areas of China's healthcare industry:

  • Medical service market
  • Medical technology and medical device market
  • Medicine and biotechnology market
  • Internet medical market
  • Precision medical market

The first part of “2016 Healthcare Industry Investment” focuses on analyzing industry trends and investment opportunities in the three areas of medical service market, medical technology and medical device market, and pharmaceutical and biotechnology market. The next part of the 2016 Medical Health Industry Investment Report will mainly analyze the Internet medical market and the precision medical market. Based on the above two reports, the arterial network combs a clear context for the market development of the entire medical and health industry, and plays a certain role in guiding and planning the investment direction, transformation and upgrading, and entrepreneurial projects.

Fourth, the Internet medical market industry trends

In 2015, China's Internet medical market exceeded 17 billion yuan, an increase of more than 70% compared to 2014. At present, the transaction revenue scale accounts for a large proportion of the entire market size, followed by online marketing, with the smallest share of user value-added revenue. As the online sales of prescription drugs have not been lifted, it is expected that the scale of the Internet medical market will explode after the opening of prescription drug online sales in the future. By 2020, the market size of China's Internet medical industry is expected to exceed 100 billion yuan. As in the biopharmaceutical sector, we believe that in the Internet medical field, there will also be aircraft carrier-level companies that can compete with BAT and hundreds of billions of market capitalization in the future.

1. Graded care and multi-point practice policies are becoming important catalysts for Internet healthcare.

The root of the problem in China's health care system is that the productivity of the supply side has not been released, and the unclassified medical treatment path and the doctor's fixed practice are considered to be the biggest obstacles to the release of productivity; in a market where supply is severely constrained and new supply cannot be created in the short term. Under the circumstance, the Internet model, which is good at creating and satisfying massive demands, is a bit unacceptable in the medical field. This is also the root of the challenges that Internet medical care has faced in the past few years.

The tremendous pressure from the payers and the people's livelihood has made the mandatory implementation of grading medical treatment one of the most important measures for the new medical reform. The doctor's multi-point practice is also getting larger and larger, which will release productivity to a large extent. Improving supply will undoubtedly bring huge opportunities for Internet medical care.

The change of patients' medical treatment path will improve the matching between patients and doctors. Coupled with the doctor's practice, the scarce resources of famous doctors will gradually be liberated from watching a large number of minor illnesses. Doctors and doctors, doctors at grade hospitals and grassroots The division of labor and cooperation between doctors in medical institutions will be more clear, which will serve more patients who really need it. The screening and matching functions of the Internet will work. A series of business model innovations around the hierarchical diagnosis and treatment system and the doctor-patient relationship under the doctor's multi-point practice will become possible, and both the large platform and the vertical segmentation model may find their own market demand.

2. Big data will play an important role in the Internet medical field.

The importance of the value of medical big data is widely accepted. Although the overall commercial application of big data is still in the early stage, the main reason is that the current 2C traffic model cannot produce structured medical data, and the 2B model data quality is better but the accumulation speed is slower. We believe that although the value of the current chronic disease data cannot be completely released, in the future, with the further development of the national "Internet +" strategy and the general trend of medical reform, the hospital's data islands will gradually be broken, and the data itself will undergo volume changes. The accumulation process of qualitative change.

Especially in the field of chronic diseases, due to its large population base, high data quality and long follow-up period, its data value is a gold mine in the Internet medical field. Imagine that if the structured high-quality data accumulated through the Internet platform reaches a certain volume, the subsequent application will bring sufficient commercial value in the application of precision medicine, academic research or product research and development. At the same time, we expect that medical big data, especially in the field of chronic diseases, will have a huge opportunity to realize the realization of the Internet medical platform, such as accurate referral, medical insurance and Internet health insurance.

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