Brand road

Tea Match

Songyang County is located in the southwestern part of Zhejiang Province. The county is surrounded by mountains and rolling hills. There is a flat and open Songgu depression in the territory. It is a subtropical monsoon climate, warm and humid, warm in winter and early spring, and has a clear vertical climate. It is very suitable for tea growth. When the history of the Three Kingdoms was set, the scale had been formed. By the Ming and Qing dynasties, the reputation for producing tea had grown. In addition, the county is a traditional agricultural county. The peasants are intensively cultivated and have the habit of planting traditional tea. The tea production technology is based on good technology and is very suitable for the development of tea production.

When the Songyang government took tea as its leading industry, it fully demonstrated and investigated it, and compared it with the whole province and even the whole country. Zhejiang Province is a large tea province in China. As long as it establishes the status of tea in Zhejiang Province, it has a place in the country. With the improvement of people’s living standards, various health and health functions of tea have been re-understood. At the same time, tea cultivation is conducive to ecological construction and is conducive to improving the environment. It is a sustainable industry.

2008 South Zhejiang Tea Market Opening Ceremony

After establishing tea as the first agricultural industry in Songyang, as an underdeveloped region, although tea production has a certain basis, tea processing companies and tea marketing companies are small and small, and the vast number of tea farmers are limited by funds and capabilities. There are few ways to improve the benefits of tea production, and there is a great expectation for the government's orientation and support role in tea production, and the dependence is very strong. To this end, the Songyang government started from three aspects and promoted tea industrialization.

In the first aspect, internal management is encouraged and large-scale Songyang tea brands are established. The county party committee and the county government promptly issued the “Several Opinions on Promoting Agricultural Industrialization”, formulated a set of preferential policies, encouraged and supported the construction of tea bases, the establishment of tea leading enterprises, the circulation of tea and the construction of tea brands, and earmarked special funds for For enterprises and individuals that have rewarded scale, villages and towns with a certain production scale have also formulated corresponding support policies for the development of tea and increased the enthusiasm of farmers for planting tea. Since 2000, the tea area in the county has increased by 10,000 mu each year, and they are all famous teas. In just a few years, the area has reached 78,000 mu, and the planting area and famous tea base have entered the forefront of producing tea in Zhejiang.

While improving the industrialization of tea planting, the Songyang government also focused on building a well-known brand of tea. The county government invested RMB 60,000 to purchase the trademark “silver monkey” from the original trademark holder. The history and culture of Songyang County for 1800 years In the planning of "Songyang silver monkey" from packaging design to advertising language, it produced a 15-minute-long advertising campaign featuring "Bihai Yunwuxiang Songyang" and advertised it in provincial and municipal media. The formation of county tea arts tea ceremony performance teams and other forms to enhance the visibility of Songyang tea in all directions. At the same time, he also participated in the Hangzhou China Famous Tea Fair and Jinan International Tea Fair, and held a variety of tea cultural activities of “Songyang Silver Monkey” at the Tea Expo, held in Hangzhou Wulinmen Square and Jinan Quancheng Square respectively. The “Songyang Silver Monkey” was a tea event for ten thousand people. Thanks to the praise of many tea experts and distributors, the reputation of the major tea consumption markets nationwide has risen.

In the second aspect, we actively cultivate leading enterprises and establish high-quality and high-efficiency tea bases. After the tea plantation was expanded to a certain area, the Songyang government shifted its focus from building support bases to supporting tea processing companies. At the beginning of industrial cultivation, there were more than 450 large and small tea processing households in the county, and only 20 were on the scale. In order to increase market awareness and share, it is necessary to begin with improving quality. Through the organization of standardized production, the production standards for “yellow monkey” and “Yufeng” have been formulated, and the traditional processing technology has been actively improved, and the intensive processing of tea has been encouraged. Now there are three leading companies in Songyang Qingshan Eco-Agriculture Co., Ltd., Songyang Bailong Tea Factory, and Banqiao Organic Tea Cooperative Cooperative. The company's own six brands of tea have been certified as organic food.

The county also established two high quality and efficient demonstration bases for the standardization of the construction of tea tree elite female parent gardens and ten “Songyang silver monkeys” with a demonstration area of ​​6500 mu and a promotion of 30,000 mu. The construction of tea trees is improved to 1 per year. Million acres of speed, in 2001 won the "Zhejiang province of good tea," the title and the province tea advanced varieties of advanced counties, the county has reached 90% of seed-breeding rate, clonal population in the province ranked first in the province.

In the third aspect, actively cultivate leading markets and establish a gradient market for tea sales. Tea is different from other agricultural and sideline products. Most teas are picked and sold after picking, and local processing households have to solve sales problems. For this reason, the Songyang government takes the market system construction as an important task for industrial development and actively cultivates them. Tea market leader.

The South Zhejiang tea market was formerly known as "Songyang Tea Trading Market" and was established in early 1993. With the expansion of the tea trade volume, the market is easily accessible. At the end of 2001, it was formally approved by the provincial administrative department of industry and commerce to be renamed "South Zhejiang Tea Market" with a registered capital of 10 million yuan and an area of ​​7,933 square meters. In August 2002, the market was listed as the key agricultural and sideline products wholesale market in Zhejiang Province and the provincial leading agricultural enterprise. The market connects Songyang and the neighboring counties and cities of Suichang, Wuyi and other neighboring counties and cities with an area of ​​90,000 mu, bringing along 50,000 tea farmers. The varieties of traded tea are rich and affordable, and the types of tea entering the market include bar-shaped tea, flat tea, and curls. Various types of famous teas such as tea and needle-shaped tea attracted a large number of tea traders from all over the country, including Shanghai, Jiangsu, Anhui, Shandong, Beijing, Gansu, Heilongjiang, Inner Mongolia, etc., and their popularity has been continuously improved. Tea distribution center.

In order to further improve the market functions, market owners have started to expand and expand the market in 2003. The first phase of the project, which has already invested 15 million yuan, has been completed. It covers an area of ​​110 acres and will become radiation to Zhejiang, Fujian and Jiangxi. Anhui Province's four provinces origin, an area of ​​300,000 acres, the annual transaction volume of over 800 million yuan in Zhejiang Province, the largest tea distribution center. At the same time, it actively established a gradient market for tea sales, and established 9 tea green markets in key tea production areas throughout the county. The annual trade volume of tea green tea reached 10,000 tons. At present, the tea industry in the county has formed a pre-production system, a mid-production system, and a post-natal system, which has promoted the healthy and rapid development of the tea industry. [2]

On March 16, 2008, China Songyang Silver Monkey Tea Ceremony and Tea Merchants Conference was grandly opened in Songyang. More than 300 experts and scholars from home and abroad tea industry, tea dealers and large circulation households gathered in Songyang to exchange and discuss tea circulation and marketing, promote tea culture, and promote the development of the tea industry.

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