Master Kong had eaten for 20 years and it was only today that it was Japanese goods. For the splendid achievements that Master Kong has created in China, many fund managers in the investment community have said that they are "respectable and amazing." A brilliant company, Master Kong many years ago walked into the hearts of consumers. However, for the general public, such a company that is inseparable from everyone’s daily life has not shown its shareholders’ background during the process of publicly promoting its products, and has established its product image with the slogan “National Brand”. In response, many consumers are very surprised and "have been kept in the dark." According to sources, behind Master Kang’s “resistance to the tide”, there are behind the scenes, and there are people in the industry who are exposed to the situation. They unanimously use the organization to distribute leaflets, forward microblogs, and QQ forums to call for people to boycott the system and then resist boycotts of Master Kong. Suspected to unify internal mail, flyer photos, boycott activity photos, etc.

Interestingly, in recent days, unity has also been attacked by suspected Kangshifu. According to sources, a Changsha-based Kangshifu staff distributed so-called "patriotic flyers." Leaflets were filled with criticisms from competitors: "Unified enterprises are Japanese companies, and Daihatsu countries are difficult to make money. Everyone must boycott them." Consumers are difficult to distinguish. Who is the real Japanese goods in the end?

In fact, as early as May of this year, Master Kong had a fight against the unification of channels for instant noodles. At that time, supermarkets in Shenyang, Anhui, and other cities had dismissed instant noodles on the grounds that the reason was to sign an exclusivity agreement with Master Kong.

As the saturation of the instant noodle market becomes higher and higher, the competition in the enterprise has entered the stage of “zero-sum competition”. The rapid increase in the sales volume of any brand will inevitably be at the cost of a sharp decline in the sales volume of other brands. According to a report by AC Nielsen in December 2011, the market share of Master Kong's instant noodles in China was 55.7%. Although the market share of the instant noodles was greatly increased due to the adoption of the old altar pickled cabbage in 2008, it still has a huge gap compared to Master Kong. , The market share is still less than 20%.

The people who competed for fierce competition on both sides of the channel stated that the instant noodle market in the Mainland is huge. The relevant data show that in 2011, the production of instant noodles in the Chinese mainland was 48.3 billion bags, and the sales amount was close to 80 billion yuan, with an average of more than 100 million packets of instant noodles per day. It is opened for consumption. Master Kong and unity are the two brands with the highest market share. Before the competition between the two is mainly focused on the competition for the channel. A few days ago, the two major domestic instant noodle market giants were caught in a "crowd door." According to reports, Master Kong is losing business at a cost, resulting in the loss of approximately 40,000 sales points nationwide. In Northeast China, even supermarkets have stopped selling unified instant noodles. Yesterday, when receiving this newspaper's inquiry, Uniform and Master Kong were both reprimanded by reports that were inaccurate, and the unity clearly stated that the sales point had actually increased by 50,000. Behind the 'resistance to the united incident' is clearly the actions of competitors. They want to use the patriotic enthusiasm of the people to suppress their competitors and achieve commercial efficiency.

Calling for rational patriotism by netizens from the monopoly doorway at the beginning of the year is now being crowded out. The grudges of Master Kong and the unification of the two giants have long been an open secret in the industry. It is understandable that the normal competition of the business is also understandable, at least to promote consumption. But should competition also have a bottom line, is it wise to rely on malicious attacks like this to use the patriotic sentiment of the public to mislead consumers' buying decisions?

According to Article 14 of the “Anti-Unfair Competition Law” of China, relevant professionals stated that operators must not fabricate or distribute false facts and damage the business reputation and reputation of competitors. Now that this business war has violated the bottom line of the law, do business operators have to be careful about commercial competition?

"We regret this kind of tactics for Master Kong and the unification of commercial interests gained from unfairly competing information. We call for commercial competition to be based on a virtuous cycle of pursuing the best interests of consumers rather than malicious attacks."

Both the unified and Master Kong masters seem to have a lot of enthusiasm this year. The prices of the two large instant noodle giants are raging, and the market is competing for significant powers.

In a recession-stricken industry, an industry in which SMEs are generally facing losses, an industry with no innovation, an industry that has entered an oligopoly, and the duel between the leaders and the challengers are intriguing. With Master Kong’s absolute position in the Chinese mainland market, does it have to deal with a second-placed body that is far worse than its “risk” and “paradox” crunch? There is only one reason: Master Kong feels By the time of the crisis, a crisis in the future has been crowned as the industry leader.

An innovative, lively product that meets the new consumer orientation is the biggest blow to the industry leader and the most likely weapon to subvert the boss. With the development of the industry, the market and consumer demand are constantly changing. If the second and third tiers can successfully “change”, it is not impossible to promote the first tier and become the new leader of the industry. We will continue to pay attention to the progress of this incident!