Confessions of a doctor: Why do I optimistic about Ali Health

Ma Yun launched Ali Health, and said that after 30 years, doctors could not find a job, and the medical profession would scream. Oh, no, it’s a "squeaky" sound, which caused the author’s curiosity. How can you let the richest man enjoy his face?

The author is a doctor who recognizes the truth, immediately downloads the Ali health application, and also asks the relatives to personally experience one, and access various experience reports online. Then I was excited. This app is so horrible, it’s so horrible, it’s a driving force for medical reform, and it’s time to reshuffle the pharmaceutical industry!

Seeing this, there are children’s shoes to laugh, and the author’s brain hole is too big. The brain hole is not big enough, please ask me to review my comments and then evaluate it.

The application of Ali Health looks very simple. Users can take photos of the doctor's prescription and upload it to the APP to get information about the specific location of the surrounding pharmacy and the online promotion price of related drugs. Payment methods can be selected from cash, Alipay, and medical insurance cards.

Some people say that this is not a "drip and hit" type of medicine, what is great? Is "drip taxi" very low? If you don't see it, in the three or two years, the consumer market in the taxi market has undergone tremendous changes. Unlike the "Drip drunk", Ali's health is more destructive.

Why do you say that? Because “Drip Tipping” does not interfere with the consumer price of the taxi market, it only uses subsidies to make consumers account for some small profits, while Ali Health directly bypasses hospitals and doctors, allowing consumers to go to pharmacies to buy drugs. Will also give a certain subsidy. Cheaply delivered to the front, I think very few people will not be tempted - see a doctor or a doctor, but the price of medicine has shrunk dramatically, not only can enjoy medical insurance benefits, but some people may be sent to the door.

Some doctors said that it was just buying drugs online, and it could not change the overall situation. To Xiaoye Ye said, this is really too simple to think about. How much water is available in China's drug prices, doctors know in their hearts that when patients buy drugs no longer need to go through the government's unified bidding, there is no second bargaining, no need to give doctors a rebate, as long as they can not buy the original 30% of the money Why not do the same medicine? For pharmacies, a large number of electronic orders, each order also carries a prescription that does not need to take risks, how can this good thing be missed? For medical insurance, the patient's medical expenses are saved by directly reducing the medical insurance expenditure. What are the reasons for rejection? In the case that patients, pharmacies, and medical insurance can all benefit, Xiaoyeye expects that there will be a base of 800 million Alipay users. In the next one to two years, the number of Ali health users will increase significantly.

In the Ali health model, the only ones that did not make a profit were hospitals and doctors. In the next two or three years, doctors have to face the impact of a sharp decline in the rebate income of outpatients. They may be unbalanced at first, but then feel helpless and can only accept it later. In this process, the role of doctors in the outpatient clinic will be gradually forced to change from “selling drugs” to doctors who actually provide medical services. Will there be medicines representing this god-like profession? And the hospital has to consider the nature of medical care when the outpatient pharmacy is shrinking sharply. Isn't this enough to bring huge changes to the medical industry?

Some people worry that all the prescriptions are concentrated on the platform of Ali Health, which is likely to be more conducive to the pharmaceutical company to continue playing the game on this new platform. It may even be more convenient for the doctor to kick back. Imagine: all prescriptions will collect data containing the doctor's name into the Ali Health Platform. As long as Ali Health counts the data to the drug delivery factory, the drug factory can directly give the doctor a rebate based on the data. Therefore, this model may eliminate the medical representatives (thus saving the money can be divided between Ali health and pharmaceutical companies), but will not eliminate the drug rebate, so it can not reduce the price of drugs, and can not really separate the medicine.

On this issue, Xiaoye Ye’s view is that Tongfang is an illegal operation. The traditional practice is that the medical representatives are secretly operated separately from the pharmacies of different medical institutions, so the risks are scattered and difficult to supervise. However, once the system is put on a large platform like Ali Health, the risk will be multiplied by a million times, and such a huge amount of formatted data transmission is impossible to be completely confidential, and once it is leaked, It will be a disaster for the entire platform. Alibaba is a listed company and it is impossible to bear such a huge wind risk for this benefit. Therefore, Xiaoye Ye believes that this kind of worry is unnecessary.

In addition, people who only focus on Ali's health selling drugs are really too small to see Ma Yun. Ma Yun founded Alibaba for more than a decade and never sold anything. What he has been doing is actually "network real estate business." Ma Yun keeps on the online shopping malls, and the marginal cost of the expansion of such shopping malls is almost zero. The preferential conditions are used to attract merchants to settle in, and to attract customers with convenient and even money-sending services. This e-commerce model is traditional. The impact of the industry is extremely huge, which makes the traditional integrated commercial manufacturers feel great pressure (no wonder Dalian Wanda has to gamble with Ma Yun for one hundred million). Ten years ago, we went shopping in the mall to buy things. Today, we don’t rush to Taobao today; Before we went to the road to wave a taxi, today we are drinking a tea in the room and calling a taxi. Do you have any reason not to believe that we are all buying medicines in the hospital today? After three years, we have returned to our homes and have someone sent the medicines over?

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