Today, I was shocked to hear that CV Feng Dahui was leaving, and the technical product team and To C business were taken over by the original technology PV Fan Kai.

Dahui is very loyal, rigorous and serious about the products and projects of the Lilac Garden Company. They usually treat them as the guardians of their own children. Whoever wants to say that two lilac gardens are not good will be the first to stand up and maintain. . Just over a month ago, he also celebrated his work in the Lilac Garden for six years on Weibo.

Image and information source: Digo

In the process of controversy with me, Dahui mentioned that he did not know what the WeChat matrix was. However, in the external propaganda, Lie Garden also mentioned the concept of the WeChat matrix many times, which shows that he is also a person who learns from the good. I believe that only those who truly love this industry, who love this company and who love his career will have such feelings and passion for work. I also believe that although we are in two companies and are competitors, we believe that the philosophy and purpose of serving the pharmaceutical industry to do valuable things is the same.

Moreover, Dahui is a man of high arrogance and can't get used to a lot of people. He speaks everywhere in the interior of the clove garden. Under the background of the two hands, the departure is also a legitimate choice. And I heard that it was a little uncomfortable and took a break.

Dahui's strength lies in the new media marketing, in the product error correction, in the data analysis and mining, from this point of view he is definitely a good player in the industry. However, the products of the Lilac Garden are now fully turned to the C-end. Both the clinic and the mass media have to make some compromises. Presumably, Dahui has also suffered some defeats here.

After he left, there will still be losses to the lilac garden. First of all, the entire technical product department of Clove Garden Company has been led by him for 6 years, and his departure will definitely bring some influence. Secondly, the Lilac Garden platform will have one less opinion leader who can affect two or three million people. Moreover, as a big V, he can carry out low-cost and high-efficiency marketing communication, and will continue to create topics to create hot spots and maintain a business. heat.

The Internet industry actually needs people who are arrogant like Dahui. Many people don't like him and think that he is aggressive, but you have to know that you dare to say what you want in your heart. This requires courage. The truth is always harsh. Of course, Dahui’s topic is mainly based on sputum and spray. “Spray” is a double-edged sword for the company’s business. In the long run, with the continuous launch of the all-media brand image of Lilac Garden, this style will be due to Gradually unable to adapt to the corporate image and leave. Just as our medical library started to shape the whole brand, I personally need to speak less and balance the flow and values.

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