At present, the wine industry is undergoing a process of transition similar to that of traditional Chinese liquor. It gradually shifts from special occasions such as business occasions and night market channels to the daily tables of the mass consumers. Businessmen have to re-adjust their profit margins. Will be more and more sought after by consumers. The European debt crisis may continue to ferment in 2013, or become the trigger to further trigger the bursting of the high-end imported wine bubble led by Lafite, which will lower the price of wine as a whole. The competition in the wine market will also undergo a new round of changes.

The development period of China's wine industry is still short. From the point of view of local companies or imported wine manufacturers, the level of industry standardization needs to be improved. From July 1st, 2012, the "Entry of Wine Industry" issued by the Ministry of Industry and Information Technology of the People's Republic of China was implemented. The company's layout and scale of wine production, raw material protection, technology and equipment, quality and safety, energy saving and environmental protection, etc. A detailed explanation will help regulate the management of domestic wine enterprises and promote the sound development of the industry.

As for imported wines, due to the lack of relevant laws and regulations, there are many issues such as shoddy, OEM, etc. Recently, CASTEL has represented ten weighted companies from France, Germany, Spain and other major wine producing countries in the world. The release of a "Brand Statement" can be seen as a clear sign of self-regulation in the imported wine industry. The increase in the degree of industry standardization is expected to accelerate the industry reshuffle, enhance the promotion of wine culture, promote the expansion of the wine consumer market, and facilitate the long-term healthy development of the industry.