The demand for pet medical market is expanding, and there are so many pain points in traditional pet medical care. This invisibly creates opportunities for Internet pet medical care, and various Internet pet medical platforms have also emerged.

With the continuous improvement of people's income level, urban interpersonal relationship gradually weakening, work pressure growth and many other reasons, more and more families are starting to raise pets, and even some people treat their pets more than their own children.

According to statistics, the number of pets in the country has exceeded 100 million. Many families spend more than 3,000 yuan per year on pets. Even a few families have spent more than 10,000 yuan on pets, and this trend is still rising. . According to the statistics of "Pet O2O Market Prospect and Investment Strategic Planning Analysis Report" released by Prospective Industry Research Institute, the market size of China's pet industry reached 154.5 billion yuan in 2015, a year-on-year increase of 46%. It is expected that the growth rate of China's pet industry will remain in the next few years. More than 30%.

In the United States, large-scale pet chains such as PetSmart and Petco have emerged, but in the near future of the pet market in China, the Internet has begun to rise. So online pet brands have not yet formed a strong brand-scale store, many Internet entrepreneurs have begun to enter the pet industry, and promote the rapid development of this industry, the pet industry is also under the guise of the Internet There are many opportunities, so Internet-related pet e-commerce, pet medical, pet grooming, pet fostering, pet training, pet smart devices, pet filming, etc. have sprung up. In many of the vertical segments related to pets, pet medical care is an industry with huge market potential.

Traditional pet medical pain points create opportunities for the Internet

At present, there are about 11,000 animal clinics in the whole country, but almost 70% of pet medical institutions are husband and wife stores, and the remaining 30% are also smaller medical institutions. There are not many platforms for medical standards that are still considered good. The immaturity of traditional pet medical care has also brought many user pain points to the whole industry.

Pain point 1: With the growing number of pets in China, the number of pets has also increased, but the number of professional “veterinarians” in China is very small, which can not keep up with the growth rate of pets, which has resulted in a A very serious phenomenon, the domestic pet medical market, lacks medical personnel who can give professional diagnosis to pets. Most pet doctors do not have professional training, and most of them may just have some experience in car care, and that's it.

Pain point 2: We also mentioned earlier that most of the pet medical institutions in China are some small-scale medical institutions, especially the husband-and-wife stores. Then, the service level and quality of such a large number of pet medical institutions are bound to be uneven, and the overall service level is low.

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