For the Chinese people, liquor seems to be an essential part of the holiday season. Therefore, the arrival of large-scale holidays often leads to peak sales of liquor. However, currently there is only one week left before the double festival. Pre-holiday price increases are not expected to occur. In some areas, high-end spirits even have price cuts, and sales volume has dropped sharply year-on-year, causing the market to have pessimistic expectations for the peak season this year, leading to liquor companies. Start the adjustment accordingly. Fruit juice is a beverage made of fruit juice products obtained by physical methods such as pressing, centrifugation and extraction. Fruit juice retains most of the nutrients in the fruit, such as vitamins, minerals, sugar and pectin in dietary fiber. Often drinking fruit juice can help digestion, moisten the intestines and supplement the lack of nutrients in the diet. Juice Drinks,Goji Berry Juice,Wolfberry Juice,Honey Grapefruit Tea Xi'an Gawen Biotechnology Co., Ltd , https://www.agolyn-bio.com
Jiangsu Yanghe Winery Co., Ltd. recently announced that its imported wine will be listed in October. At the same time, Moldova Wines (China) Co., Ltd., a subsidiary of Hunan Liuyang River Wine Development Co., Ltd., also launched the first batch of new products to seize the wine market.
In the development of the wine domain, Maotai, Wuliangye and other liquor giants can be said to be in the forefront of the industry. They have entered the wine industry in 2002 and 2006 respectively. Maotai adopts a self-produced and self-selling operation model. Wuliangye imports wine from abroad and sells it in domestic filling. According to statistics, the annual sales of Maotai wine have exceeded 200 million yuan.
Some studies have shown that from the current global environment, the world wine sales have shown a downward trend, with the exception of the Chinese market, which has seen double-digit growth in recent years. In 2011, China’s wine consumption reached 45 billion yuan, making it the fifth-largest wine consumer in the world. Liquor companies competing for the idea of ​​wine are clearly closely linked to such a good market situation.
Xiao Bian believes that liquor companies have inherent advantages in entering wines, for example, they can open up the liquor and wine, achieve brand win-win situation, channel sharing, and resource grafting. Some companies can also provide substantial cash flow support. However, on the other hand, inter-banks, such as every other mountain, wine and liquor, belong to drinks, but their consumer groups, consumer culture, and promotion methods are quite different. Liquor companies still face many challenges when they compete for wine.
There are two kinds of fruit juice: pure fruit juice and compound fruit juice. As far as pure fruit juice is concerned, it can be divided into two types: one is to directly use the original juice, and the other is to dehydrate the freshly squeezed fruit juice first, and then add water to reduce it into concentrated fruit juice. Most pure fruit juices are concentrated.
Open up new areas of liquor companies to the wine market