"298 yuan to enjoy the enjoyment of Jiangnan 4 people package", "568 yuan to enjoy the Square 6 to 8 people package" ... ... buy site, the capital of a number of catering companies have recently launched a multi-person package to gather popularity, but the bargain-priced double meal is relative cut back.

Taking the US Mission Network as an example, as of the 9th, there are 116 multi-person packages of 4 or more people in the hotpot group buying currently in service, which account for the “half of the total” of 222 hot pot group purchase products. Among the popular products of Sichuan Cuisine, 59 of the 92 products are multi-person packages. The author looks at the site's historical buy-in records and finds that in the first 10 months of last year, the number of multi-person packages was less than 20%. Two-person meals and coupons are the absolute mainstream, but since November, the proportion of multi-person packages has grown dramatically. , there is a clear "tail". This situation has also been seen in well-known websites such as public commentators and glutinous rice.

Why does the group of multi-person food packages suddenly “strengthen”? The head of the US Mission Network Marketing Department said that the recent increase in group purchases was mainly related to the season. Close to the year, many people are used to “gathering together and sharing food”. Classmates, colleagues, and old friends are trying to have dinner together. They can save half the price through group purchase. Businesses are just looking at this business opportunity before they launch a large number of multi-person packages to buy products.

An owner of a hot pot and spicy pot said that their restaurant began trial buying in July 2011. At first, it was more cautious. All of them were double packages. The first unit purchase brought more than 3,000 tables to the restaurant, and many consumers became repeat customers. The restaurant has since opened two more dinners for two people and the effect is equally satisfying to the business. This gave the boss confidence, so he launched a group of 4 to 6 people to buy products at the end of last year. Although the number of orders decreased, actual profits did not decline. "There were not many customers who used to spend at lunch time, but after the introduction of multi-person package purchases, the attendance at noon has clearly risen."

In addition, the boss also revealed a “mystery” of multi-person group purchases. When customers consume such packages, it is common for them to add extra drinks. He showed a bill for the day, a total of 27 tables of group purchase guests came to spend, of which 16 customers have "plus orders", less consumption of a large bottle of orange, plus 10 yuan more, more consumption of drinks with dishes plus points More than 100 dishes.