Medical research is different: Google drills deep apple attack breadth

Google and Apple are both big names in the field of technology, and they have a long history. If you use a song to describe the relationship between Google and Apple, Eason Chan's "Decade" is the most appropriate.

Medical research is different: Google drill depth Apple attack breadth

"A decade ago, I didn't know you. You didn't belong to me. We still stayed with a stranger and walked through the familiar street. Ten years later, we were friends, but we can also greet, just that kind of gentleness. I can't find a reason to hug..."

For a long time since Google landed in the mother's womb, there was very little intersection with Apple. It can be said that well water does not make river water. At that time, Microsoft and Google were the opponents of your life and death. Eric Emerson Schmidt even served as Google's CEO and Apple's board member. However, since the Android operating system has gradually begun to commercialize, Apple's core interests have been touched, and the contradiction between the two is inevitable. The two giants have entered the land and started to compete in countless fields.

The "torture" between Google and Apple has also shifted to the field of mobile health. In the early morning of March 10th, Beijing time, Apple launched a new medical application ResearchKit at the spring 2015 new product launch conference. Google is not afraid to show weakness. It is trying hard to prepare for a large-scale research project: using mobile medical tools to create an unprecedented Large database.

Because of the relationship between Google and Apple, and the two largest technology consumer companies are at the forefront of mobile technology, focusing on solving world medical research and clinical trials, people often compare the two companies together, although Tsundere The apple sneered at the public's behavior, but it can't control the public opinion, and it can't help.

For medical research, Mike O'Reilly, vice president of medical technology at Apple, said in a video at the Apple conference: "Until now, we are still doing research by sending a bunch of flyers, collecting phone numbers, and relying on connections to find research. Subjects, completed preliminary research, this method has been used in medical research for decades, and has not changed.” Medical research and clinical trials have not made outstanding and effective progress.

Both Google and Apple are trying to innovate on issues that improve medical research. Apple's ResearchKit is taking the road of building a software infrastructure that builds a powerful database for further medical research and treatment through collaboration with the world's top medical institutions. And Google is taking a completely different path. Since Google’s ultimate lab, Google X, established the Department of Life Sciences, it has been aiming to create “moonshot” medical innovation. “Moonshot” is a vocabulary that Google describes for crazy ideas or projects that are unlikely to be realized. Such as the "high cold" route, such as the smart contact lenses that Google is developing for non-invasive blood glucose measurement, and the construction of cancer-detection pills filled with nanoparticles.

Alan Yueng, a participant in My Heart Counts and a researcher at Stanford University, believes that the difference between Google and Apple is a matter of depth and breadth.

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