Once the concept of "Internet +" was put forward, the traditional industry began to be eager to move. On the one hand, it was fascinated by the fact that the Internet brought industry subversion far beyond technology, and on the other hand, it was also waiting to see where the gust would be the first.

As a typical industry, the distribution of typical resources is uneven, the demand for reform is strong, and the medical industry with huge commercial potential has not yet been tapped is generally optimistic. In particular, in the report of the two sessions, the keyword “reform”, “increase investment” and “encourage” and “sound system” were mentioned many times. For the mobile medical team, at least in policy and resource allocation. It is excellent.

After summarizing the contents of the report, I found that there are three points that are closely related to mobile medical entrepreneurship, some have already entered the relevant team, and some are the basis for cooperation and win-win:

"To improve the grading diagnosis and treatment system and strengthen the training of general practitioners"

The policy dedication of grading diagnosis and treatment and general practitioners was originally in the "Working Essentials" of Shanghai Medical Reform. In the community environment of residents, it is necessary to start the promotion of "1+1+1" contracting work, for triage and referral, secondary And tertiary hospitals are required to reserve a certain number of experts for the family doctor to "review the green channel."

The triage, counseling and family doctor system is to save the serious problem of “difficult to see a doctor”. On the one hand, excellent medical resources are scarce and unevenly distributed, which requires long-term layout cultivation; on the other hand, patients are highly respected by top three experts. It has also become a hotbed of “excessive medical care”; coupled with inadequate medical insurance coverage, non-medical private hospitals and clinics are difficult to compete even if they are skilled.

How do American GPs operate? Large hospitals are good at intractable diseases, while general practitioners are responsible for common diseases. If they are difficult to solve, they need reasonable evaluation and guide patients to appropriate experts. In addition, the general practitioners also play the role of conservative doctors. The role of the patient determines whether the patient is eligible for commercial insurance.

After that, the diagnosis report will return to the general practitioner/family doctor. That is to say, the contracted general practitioner is likely to be the person who knows the most about you and will participate in the recovery and follow-up.

The entrepreneurial team, Practice fusion and HealthTap, are good examples of combining the Internet with general practitioners. The former cuts in from electronic medical records, while the latter takes video interviews to the extreme.

In this regard, entrepreneurs who focus on online consultation told 36 æ°ª that under the premise of gradually liberalizing resources, there will be a variety of players in the general/family doctor field. As long as they have certain qualifications, large hospitals can take advantage of the brand ( Some are already developing App), private hospitals and clinics can also compete, and online mobile medical teams with rich operational experience can cooperate and win together, using the Internet to help doctors and institutions serve more patients, such as online assistants. Drugs are opened, data is collected, and a commercial closed loop is finally formed.

Of course, this will also test the ability of the mobile medical team to control resources, such as whether it can contact a good source during the offline consultation process, or even purchase the source of each region of the country, breaking regional differences, or Improve the experience, improve efficiency, and create better service channels for your own users. The medical doctors and entrepreneurs also stressed that "the training of general practitioners is not focused on general practitioners, but on training. The training cycle of an excellent general practitioner is based on foreign countries in about 7 years. Can it be online now? Medical openings? Certainly not, people have not arrived, how to use?"

"We must encourage doctors to go to the grassroots to practice more, develop social services... increase medical insurance coverage."

"Multi-point practice and ultimate freedom of practice in the future, I am convinced that in the next five years, this is the appeal of 80% of doctors, but the implementation of any policy is a long tug-of-war, the biggest resistance should come from all major Local hospitals, major hospitals do not let people, doctors can only wait and see, you can focus on the progress of several cities, the current Guangzhou pilot should do the best. This will certainly encourage doctors, but the hospital's encouragement It is the most effective."

This is a doctor's real feedback, telling the two lines behind the practice: 1. Whether the hospital is willing to release people; 2. Can the doctor find value in other scenarios. The former may have to wait for the climate. The good news is that the Zhejiang management method mentioned that doctors can practice freely after reporting.

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