In the buyer’s era of the pharmaceutical market, more consideration of customer and consumer needs can also serve as “the soul of pharmaceutical marketing”. This is a marketing advantage. It shows that you have subdivided the market and refined medical marketing steps have reached 4C. For the core purpose, to cultivate loyalty. The most important and basic driving factor of pharmaceutical marketing is to provide customized customer demand solutions. The ability to meet customer needs is the most important seller's ability. Through the pharmaceutical marketing network, the company’s products and services are delivered to customers and consumers, and medical marketing is achieved. And cognition.

In the stage of homogenization of such a product, the cultivation of loyalty is not only due to the external factors such as the familiarity of advertisements, the mixed personal relationship between public relations, the good face of the terminal, and the good image of the brand, but also the need for practicality and consumption. The interests of the players involved in the strategy for the "internal cause" before they can win. Many pharmaceutical companies are constantly relying on advertising, promotion, event marketing, and terminal development to develop new customer groups. While losing their old customer groups due to services or products, their core consumer groups are forced to enter the “drifting” family. The main reason is the lack of mutual benefit, reciprocity, and mutual integration with core customers and interdependence. This dependence not only comes from the functional level of products, brands, services, etc. It must also involve emotional levels. Emotion is a feeling of attachment from the heart, it is completely voluntary, not the result of helpless involuntary choice. The reason why others are faithful to you is because they depend on and love you. They can get benefits from you, material, spiritual, emotional, identifiable, and valued.