Since Sanlu’s “poison milk” incident, many consumers’ confidence in domestically produced milk powder has started to shake. Since then, China's dairy industry broke out again and again in threes and fives in a series of milk powder scandals, including dairy cattle giants such as Mengniu and Yili. Even the quality of famous brands of milk powder is not guaranteed, not to mention those unnamed miscellaneous brands. As a result, consumers began to shift their purchase markets. Hong Kong, which has always been known as “shopping paradise,” as one of the largest suppliers of “parallel imports” milk powder in Mainland China, has undoubtedly become the best choice for consumers. The market for milk powder in Hong Kong can be described as Extremely hot.

However, as a large number of mainland consumers went to Hong Kong to purchase imported imported milk powder, Hong Kong once appeared as a "milk powder shortage." The data shows that in recent years, the number of formula milk powders sold in Hong Kong's local market has increased by nearly five times, while the non-local market demand is much higher than local demand. Various types of powdered milk purchasing services are booming. This has triggered a new round of problems. Milk powder is in short supply, milk powder prices have risen, and consumers have snapped up milk powder. The milk powder restriction policy was introduced.

The milk powder purchase restriction policy will be formally implemented starting from March 1. This led to an increase in the price of imported milk powder from the Hong Kong version. This has already begun to show up, and the price increase for some products has exceeded 10%. It is reported that the upcoming purchase of powdered milk restriction makes the relevant purchase volume surge, even the online related purchasing agent Hong Kong milk powder price surge has begun to appear, and related parties expect that after the full implementation of the purchase restriction policy, purchasing milk powder prices will continue to rise.

Hong Kong’s stringent milk powder purchase restriction order will come into effect immediately, and milk powder purchasing is also brewing the price increase, so some consumers have begun to look abroad for purchasing, but there is news that Australia, New Zealand and other countries will also introduce milk powder purchase order, restrictions The Chinese buy milk powder.

In a sense, the introduction of a powdered milk purchase restriction order in Hong Kong is both a shame for the dairy industry in the Mainland and a shame for the relevant regulatory authorities. The safety of dairy products is not guaranteed, and nationals are forced to rush to buy them everywhere. Today, even forced purchase restrictions have been introduced in places where safe food can be supplied. This is indeed chilling. Here, I have to say that if the adverse phenomenon of the nationals buying up milk powder continues, it is difficult to guarantee that other markets will not introduce similar policies. Therefore, it is imperative that we must do our utmost to ensure the safety of Chinese dairy products so that consumers can regain their domestically produced milk powder. confidence.