According to the survey of the International Association of Chinese Medicine and Men's Science, there are about 150 million male prostate diseases in China, 100 million males with sexual dysfunction, and at least 50 million males of childbearing age. Have infertility.

Among them, 20% of men aged 20-40 have prostatitis, 16% have reproductive infections; 50% of men over 40 have sexual dysfunction and benign prostatic hyperplasia. In the data analysis of the doctor-seeking drug network, the online consultation rate of male students ranked first among women and children. It is estimated that by 2020, the market share of Chinese male disease detection consumption will exceed 400 billion.

At present, the number of male disease visits is increasing by 3% each year. Although the number of male patients is huge, but because of the flickering of offline male hospitals, online occupation of the search portal, almost no reliable male information and platform. The general-purpose mobile medical platform did not respond well to quality control, the quality of service was uneven, and the response was more than one, and the experience was not good.

In the top three hospitals, the male department was attributed to the urology department, and did not receive the attention it deserved. Most of the men did not take the initiative to see a doctor because of their privacy and medical care. Pepper Man is to be the first reliable male appraisal app without the Putian system to explore and solve the situation of the male scorpion. This art network interviewed the founder of the pepper man Zhang Yang.

Jiaonan CEO Zhang Yang

A business model exploration

Zhang Yang is a serial entrepreneur. At present, the team has another male health tool APP--passenger to guide healthy living habits, such as smoking cessation, alcohol withdrawal, and smoking cessation. At present, there are more than 2 million users in the community, and there are more than one million UGC health men in the community. They have a deep understanding of men's health problems and user psychology. They also planned and released a short video “Manage Big Data Report”, which was over 10 million. Times.

The medical partner Xiang Bo, the former senior vice president of the Medical Search Medicine Network, is the vice president of the China Pharmaceutical Business Association. With a wealth of medical resources, it can provide rapid landing services for the testing centers and hospitals in the future. Operating partner Wang Wei, with 8 years of experience in the pharmaceutical field, has served the multinational 500 pharmaceutical companies AstraZeneca and the mother-infant mobile medical platform Mommy know.

In the process of commercialization exploration, the customers also tried men's clothing e-commerce, CPS diversion, health care products, etc., but the effect did not meet expectations. After that, Zhang Yang team concluded that the business path of the project is as short as possible, otherwise the layer The layer conversion rate will not be as good as the result, unless the product can achieve top flow and maintain high activity rate, because the user base is large, even if the conversion rate is not high, it can support the realization.

Therefore, pepper man chose this short way of business path, directly cut to the point, what problems do not need to ask for help in the community, directly ask the reliable doctor.

In addition, the hacker has such a large group of accurate users. If the medical advertisement is directly placed, the quit can be stabilized, but Zhang Yang said that he is not willing to do so. This is against the core value of their team. In order to create a reliable male app without Putian, promote the standardization of the male market.

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