Li Tiantian, the founder of Lilac Garden, who has a history of hypertension for 10 years, has a deep understanding of chronic disease management, because not only him, but also many entrepreneurs and investors around him, are also hypertensive patients. In his eyes, managing chronic diseases requires overcoming the inertia of life.

Taking himself as an example, measuring blood pressure is too troublesome. If you change to a diabetic patient, and tie your fingers day after day, Li Tiantian admits that he can't accept it. Therefore, the clove garden is constantly practicing in the field of chronic diseases. What experiences and feelings have they experienced? Li Tiantian made a detailed sharing, and the author reported it.

Focus on chronically ill patients from the source

For chronically ill patients, managing their blood pressure and blood sugar is more of a lifestyle change. When the disease enters a stable phase, it can be routinely and continuously administered. But it is very difficult to make many changes to reach this period, especially to change the original habits.

In China, the experience of medical services is not very good. The Internet is full of information and lacks real sources of information. The problem of difficult medical treatment always exists. Seek medical treatment for three thousand miles, register for three weeks, line up for three hours, see a doctor for three minutes, and finally the patient is not satisfied. Not only the patient is not satisfied, but the doctor is not satisfied. Why do doctors don't want to talk to patients more and help the patients, but there is no way, there are dozens of people waiting outside the door.

What can we do in the face of such medical status? First of all, it is necessary to understand what the patient needs, because the disease is only the result of the last time point. Going forward along with this result, you will find that the patient's needs have already appeared, but he has not noticed it before, or he has paid attention to it. But not taken seriously, just ask the doctor at the last moment of the disease. Therefore, if you only focus on the final result, you can do very limited things. If you look a little longer and start paying attention from the early stages of the patient's illness, there will be a lot of things to do at that time.

Anatomy of the three major needs of chronically ill patients

In general, patients with chronic diseases have three needs: information, communication, and interaction. The three needs are funnel-shaped and step by step.

In the top information layer, many people are still not sick, or just in the early and early stages of illness. At present, the service for this piece is blank, and the information searched on the Internet is also very limited. In the treatment of diabetes, through the search engine query, a lot of information claims to cure diabetes, and provides a variety of methods. Including no injections, no medicine, and various rivers and lakes. Such information is actually misleading, but for a large number of early patients, the demand is real, so there is an opportunity in this link.

The second is communication. The patient has a lot of information, but the information is very general and difficult to match the individual needs of the patient. Take an example of how a diabetic patient eats. It may be that the patient does not care about what to eat, but rather whether he can eat another piece of watermelon at this time, which is related to personalized treatment.

The last one is interaction, which is actually the interaction with the doctor. Online consultation and treatment can never replace the offline consultation service, and medical treatment sometimes does not move. Medical quality and patient safety are always the first in the medical industry . There is nothing that can be replaced. It is efficient, cheap and convenient. These are good, but the core is to ensure professionalism, guarantee service quality and patient safety.

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