Under the wave of Internet medical technology, entrepreneurs have many reasons to remain optimistic, and they dream of developing a phenomenal health care application. According to a report by Mercom Capital Group, the wind investment in Internet medical companies in 2014 exceeded $4.1 billion, more than the previous three years. In the future, healthcare technologies will mainly include wearable devices that monitor vital signs, applications that help outpatient care, and customer relationship management systems (CRMs) that promote good patient-patient relationships.

However, entrepreneurs often overlook the key factors leading to success. Few people know more about Craig Joseph, who evaluates Internet medical solutions for Texas State Children's Hospital. In the context of clinical informatics, as a physician consultant for electronic medical records (EHR), he regularly provides critical guidance to start-up companies. Joseph's insights may be helpful when you are still thinking about the medical innovations of your personal projects.

1. Simplify supplier workflow

No matter what kind of health solution you are building, once you have a problem with your workflow, you may not be able to do anything. Joseph commented on a sophisticated application that might store smart data. "If it doesn't combine what I do as a doctor, I won't use it."

Streamlining workflows is important for healthcare providers. If you can't integrate existing processes and systems, it will increase your workload. “No one wants to repeat the information,” Joseph said. “Even if I just press Alt plus the Tab key, I don’t want to do it. This integration is not seamless enough.”

In the modern world, the healthcare workflow is based on EHR. Unfortunately, for start-ups, this is a challenge comparable to “chicken or egg first”. “The integration of EHR is a major obstacle to preventing startups from moving to higher levels,” Joseph said. According to his analysis, EHR suppliers are generally reluctant to interact with startups, especially those that have not been confirmed, but the integration of EHR is almost the only way for start-up companies to sign up suppliers.

Create an app that simplifies the life of your doctor, which will help you convince the hospital to try out your app and get a vital electronic health record. This will be a key to your career.

2. Leading the era of performance pay

There is a huge demand for applications that can help suppliers economically and effectively treat and diagnose patients. The emerging performance payroll medical model is one of the key drivers.

In the past, suppliers' salaries were based on the services they provided. If a doctor prescribes a MRI project or receives a patient in the office, the money for those services and programs will be paid directly to the doctor. Now, insurers reward suppliers based on performance appraisal of quality, efficiency and results.

Joseph gave a simple example: "For example, patients with rashes, in the performance pay model, patients will be relatively expensive to go to the hospital. They can take photos and send them to the doctor."

Or consider another completely different health problem, he explained, “I want to find high-risk patients in psychiatry, let them see the doctor early, avoid the possibility of going to the emergency, because the cost of the emergency is very expensive. If I get a certain The amount, I really want to keep the patient away from the emergency room."

Joseph believes this will be a fundamental shift. Now payers need to pay a fixed amount of money to stay healthy, and how to help them stay healthy and how to use that money is a question for medical providers. To this end, suppliers are trying to get help from emerging technologies to more effectively accomplish their performance goals, which requires lowering the number of visits and staying away from the emergency room.

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