Since 2008, domestic pharmaceutical companies have generally entered a state of uncertain future development. With the drastic changes in the distribution channels of pharmaceuticals and the overall impact of this state, many pharmaceutical companies are desperately taking the land and injecting continuous momentum into the follow-up development of the company through the construction of a large platform for pharmaceutical logistics.

According to research conducted by the Shanghai Logistics Information Technology Co., Ltd., a pharmaceutical logistics construction and planning agency, there are currently no less than 200 pharmaceutical circulation companies that have acquired land and started the construction of modern pharmaceutical logistics. The annual sales of these companies range from less than RMB 200 million to several RMB 1 billion. Most of the acquired land area far exceeds the requirements for the construction of a single logistics center. Under such circumstances, how to revitalize land resources and make project land use more than a single logistics function has become a heart issue for many companies.

bright future

From the perspective of the international environment, the large-scale and high-speed flow of international capital has promoted the internationalization of finance. Transnational companies have promoted investment liberalization and the development of the world economy has become more integrated. In particular, the rapid development of modern biotechnology will have a revolutionary impact on the pharmaceutical industry. The advent of numerous new biotech drugs and the transformation of traditional biotechnology industries will greatly change the face of the pharmaceutical industry. The demand for natural drugs has increased substantially. It is expected that the demand for natural drugs in the world will maintain a growth rate of more than 10%, providing an opportunity for the development of the international market for Chinese medicine in China.

From the perspective of the domestic environment, with the continuous progress of society, the level of urbanization is speeding up, the aging of the population, and the quality of people's lives are continuously improving, and the potential for the development of pharmaceutical economy will be gradually released. At present, the demand for health services by our people is greatly increased. Market demand is the most important driving force for industrial development. This will also have a strategic impact on the development of comprehensive health industry parks.

The author believes that a growth-oriented enterprise that has acquired sufficient land resources must combine the current status of the company and the local pharmaceutical market environment. It will focus on the health industry in the project positioning stage. Only in this way can we gain greater profits.

At present, most pharmaceutical distribution companies in China still remain on the traditional development ideas of building large logistics platforms and expanding wholesale business. Therefore, the hard-to-find land has the problems of insufficient utilization, single function of logistics center and lack of space for enterprise development. The Health Industry Park is characterized by the company's own healthy culture concept. Based on the traditional Chinese medicine or health industry of the local city, it builds research and development, production, exhibition, commercial wholesale and culture of medicines, nutritious health products, cosmetics and functional foods. A comprehensive trading platform that inherits and integrates third-party logistics, taking into account life examinations, health care, and a unique health vegetarian club, is a clustered health industry park.

Chain extension

The newly established health industry parks of pharmaceutical companies in China should be based on the health industry chain under the modern logistics industry and the commercial aggregation of health products, supplemented by social third-party logistics operations services, and the highlights of traditional Chinese medicine heritage and healthy vegetarian clubs.

For enterprises with an annual sales volume of less than 600 million yuan, the contents of Phase 1 of the health industry park should be based on the construction of modern pharmaceutical logistics that meets the company's sales target of RMB 1.5 billion in the coming year as a short-term goal and meets the development direction of the national pharmaceutical industry. Park is the mainstay. The logistics park can be a convenient and affordable health product commercial trading platform for enterprises in the region as well as foreign medicine, health care, food and other enterprises, and has the ability to provide enterprises with value-added services such as e-commerce information, variety, logistics, and financial resource integration. It has developed into a third-party pharmaceutical logistics base designated by the local municipal government and the provincial drug administration department, and has become a real estate park with aggregative benefits and commercial value.

After the realization of the first phase, the second phase of the health industry park should be based on the pharmaceutical industry in which the company is located. Its main functions can include future research and development, information, talent exchange, capital operation, investment attraction, pharmaceutical headquarters economy, and pharmaceutical industry. And its related support industries and extension industry production bases form a complete industrial chain integrating product, R&D, production, packaging and sales. The functions are targeted at the cultivation standard research of traditional Chinese medicinal materials, effective site research, extraction and processing, decoction processing, proprietary Chinese medicine industry chain and large-scale warehousing logistics as the main line, chemical agents, new medical pharmaceutical packaging materials, and small categories of professional medical care. The large-scale professional manufacturing and logistics bases supplemented by equipment and specialty raw materials and medicines.

Staged layout

At present, enterprises are generally facing the issue of the new version of the GSP on the certification of modern pharmaceutical logistics companies. Coupled with the large scale of investment in such healthy industrial parks, the author suggests that the pharmaceutical companies initially focus on the construction of modern pharmaceutical logistics centers and third-party logistics platforms. In the coming years, the company will lay the foundation for its own business development, make use of the third-party logistics platform to attract local and foreign pharmaceutical companies to settle in. It will divide the regional construction of the third-party logistics distribution market and do a good job of logistics real estate operation in the park.

According to the author's research and combined with the development goals of similar health industrial parks, the pharmaceutical companies should implement the overall layout and phased implementation plans for the health industry parks at the beginning of construction. Step-by-step planning and construction of a professional commercial transaction real estate area to attract trade enterprises such as Chinese medicine, food, cosmetics, nutraceuticals, western medicine, biological products, medical equipment and medical consumables, etc., to build villa-style merchants and rent them for sale. Or lease before selling, excavate the commercial real estate value of the park.

The initial layout can meet the requirements of the new version of the GSP modern medicine logistics center construction, office buildings, research and development centers, street commercial buildings will be located in the periphery of the first phase of the land, facing the main traffic roads, both for office and business transactions, but also conducive to business The value of play. The logistics center, which is the warehouse, is located behind the administrative building and is located in the middle of the first phase of the land. During the planning period, the warehouse is reserved for the construction of the second phase of the warehouse. In the rear of the logistics center (in the direction of the park, not in the direction of the street), land is reserved as a vehicle yard, canteen, and follow-up development land.

Phase 1 of the park is regarded as a punctuation point, and Phase 2 land shows a horizontal parallel relationship with Phase 1 land. The third-party logistics stowage market is adjacent to the construction of the first-phase pharmaceutical and commercial logistics center, and the second-phase peer pharmaceutical and commercial and off-site pharmaceutical industrial enterprises that attract admission, and various merchants in the comprehensive health product exchange market are arranged in the third-party logistics market. On the other side. Such a layout not only considers that the third-party logistics market is in the middle of its own business and that he has a business, but also facilitates the centralization of freight transportation between the two parties; also considering that villa shops in the merchant trading market will eventually need to be sold, and therefore should be relatively isolated from the company’s own assets. .

After 5 years, the health industry park needs to strive to further expand the park, take land in the immediate vicinity of the back of the first phase and the second phase of the land (ie, the back door of the park), and focus on attracting various famous industrial enterprises to settle in, including Chinese herbal medicines, Chinese medicine extraction and processing. , Chinese medicines, health food and nutritious food, western medicine, biomedical products, medical equipment, medical consumables, cosmetics and other 9 major industrial enterprises, according to Chinese medicine enterprises accounted for 30% of the entire park, nutrition and health food and cosmetics companies occupy the park In 30% of enterprises, Western medicine, biomedical products, medical equipment, and medical consumables together account for 40% of the total production capacity and scale of the 3rd phase of the park.

Leveraging the government

After comparing and analyzing similar domestic health industry parks or bases that have matured and are in the initial stages of planning and construction, the authors found that the development of the health industry parks faces both historical opportunities for national policy support and threats from domestic and provincial similar health industry bases. . How to realize the scientific development of a healthy industrial park is a common problem that urgently needs to be solved under the premise that the growth-oriented pharmaceutical companies are relatively weak in financial resources, human resources, and material resources. To this end, the author proposes a mode of operation that “takes advantage of the government, the operation of the company, clever grafting, and building cultural characteristics of healthy health”.

1. Leveraging on the government and the operation of the company, they will develop their strengths and avoid weaknesses, giving full play to their strengths. From the domestic situation, if we are to achieve the medium and long-term construction goals of a healthy industrial park, we must get the support of the local municipal government or even the provincial government. Therefore, the author suggests that the drug companies with ideas should carry out government public relations work as soon as possible, give full play to the government's macro-control, provide policies, and provide funds, improve the project operations team, and achieve project construction goals through enterprise operations.

Pharmaceutical companies can set up professional park construction investment companies, which are specifically responsible for project investment and financing, etc.; they should be responsible for policies from the government, funds from banks, personnel recruitment for start-up projects, and various tasks.

Generally speaking, this project is best adopted in a business-led, government-subsidized mode. The company owns the ownership, management, and income of landmark buildings, but the iconic architectural style must be constructed in accordance with the plan.

2. Build a comprehensive trading platform for the health industry, highlighting modern logistics and R&D capabilities. R&D of science and technology is a great driving force for the development of the park, but it requires strong policy guarantees and financial support. The business trading platform is necessary for pharmaceutical companies to expand and strengthen their own business. Therefore, it must be close to modern pharmaceutical logistics and health industry policies, and overall planning and step-by-step implementation of the completion of a combination of commercial and industrial parks.

Only by targeting the health industry park as an important R&D platform for the health industry in the province and even in the country can we attract various preferential policies and industrial and commercial institutions to enter the park.

3. Cleverly grafted at all levels of health industry bases, common development and achieve a win-win situation. Healthy industrial parks should be co-grafted with domestic, provincial, and industrial health industry parks to achieve resource replacement. Those with abundant resources can strive to unite with the national or provincial health industry bases as one of their experimental bases. This virtually increases the level of medical parks and enhances the attractiveness of the participating companies. On the other hand, it can cooperate with large enterprises in the province to form an operation mode in which industrial or logistics bases are located in the park and the marketing centers are located in different places, so that they can quickly expand their businesses and upgrade their brands.

[postscript]

The transformation of modern logistics parks into healthy industrial parks is a general trend, and pharmaceutical companies should plan early. Of course, the development of a health industry park is inseparable from scientific and effective organizational guarantees. It is necessary for companies to establish leadership and promotion agencies for the overall planning and implementation of projects, clarify the functions of each department, and ensure the smooth implementation of work.

According to the operation of foreign similar projects and the author's experience, the construction of a health industry park is a basic work for the health industry of a pharmaceutical company to be bigger and stronger. Considering that China's pharmaceutical companies are generally limited in their own strength, it is proposed to hire social experts and scholars to form a company development advisory committee. Their duties are to provide expert intellectual support for major issues in the company's health industry development. Some local consultants can also coordinate government administrative departments, banks, etc. The relevant parties escort the development of the company. (