On May 26th, the Deputy Minister of Agriculture Chen Xiaohua announced at the Shanghai International Exhibition Center that the Fifth China Organic Food Expo (BioFach China 2011) was opened and cut the ribbon for the fair.

When visiting the Expo, Chen Xiaohua pointed out that organic food is an important part of the development of China's safe and high-quality brand agricultural products. In the future, it should continue to be guided by market demand, adhere to the principle of national conditions and adapt to local conditions. In part, it has environmental advantages, resource conditions, and product features. The region actively and steadily promotes the development of organic foods.

Ma Aiguo, Director of the Department of Agricultural Products Quality and Safety Supervision of the Ministry of Agriculture, said in his speech that pollution-free agricultural products, green food, organic agricultural products, and geographical indication agricultural products are safe and high quality public brands led by the Chinese government. Practice has proved that the development of "three products and one standard" and the promotion of standardization through branding are an important way to improve the quality and safety of agricultural products and transform agricultural development methods. In recent years, organic foods have maintained a rapid development trend, the total scale has been continuously expanded, and the brand influence has been continuously improved. In order to meet domestic and foreign markets' consumption demand for safe and high-quality agricultural products, enhance the competitiveness of agricultural product markets, and promote agricultural efficiency and farmers' income increase Positive effect. The China Green Food Development Center and the German international exhibition company Nuremberg have jointly organized the Organic Food Expo in Shanghai for five consecutive years. It not only provides an important window for the display of the brand image of organic food in China, but also promotes the exchange and trade of organic food products at home and abroad. The cooperation established a professional platform and played a positive role in promoting the development of China's organic food industry.

It is understood that the participation of international organic food companies in the current exhibition is the highest ever. The 10,000-square-meter exhibition area brought together more than 340 organic manufacturers to exhibit thousands of organic products from nearly 20 countries and regions including Germany, Australia, France, Italy, Switzerland, the United Kingdom, Indonesia, Malaysia, China and Hong Kong. In addition to organic agricultural products and processed products such as vegetables, fruits, and dairy products, various imported organic products such as organic black tea, organic olive oil, organic red wine, and natural cosmetics have made their debut in the Chinese market, attracting thousands of Chinese and foreign purchasers to negotiate. purchase. At the exhibition, the organizing committee also set up a special "Lohas Zone", organized activities such as "Loyal Experience Camp", "Organic Farm Tour", "Organic Lifestyle Show", and provided visitors with rich display and on-site interaction. Promote the promotion of environmentally friendly, healthy and sustainable consumption concepts and lifestyles.

During the exhibition, the “2011 China Organic Food Market and Development International Symposium” was also held. Experts focused on the development trend of the global organic food market, policies and regulations on the development of organic food in China, organic production standards and technologies, development and certification of natural cosmetics market, and other hot topics. The topics were discussed in depth and comprehensively analyzed the organic production management norms, the effectiveness of certification, and the quality of organic products in China. Organic food retailers in Europe, Japan, and Hong Kong, China also conducted organic markets at home and abroad. Analysis and forecasting, at the same time, elaborated on the attitude and demand for organic products from the perspective of consumers.