The laid-off workers of several food systems in Shulan City use the precious eucalyptus honey resources in their hometown to produce sweet and mellow honey wine through low-temperature fermentation. In just a few years, their products were sold throughout the country and were praised by tasters. From honey to mead, it is not only a revolution in wine processing equipment, but also a revolution in traditional liquor.

There is a treasure land in Shulan City, Jilin Province. It is located in Laoyaling, the remaining vein of Changbai Mountain. In this mysterious virgin forest, a large eucalyptus forest is born. When the flowering season arrives, it will attract a large number of bees to pollinate and collect honey. Therefore, the eucalyptus honey of Changbai Mountain has always been regarded as the best in the industry. Not only because it originates from the natural and pollution-free virgin forest, but also because of its unique climatic conditions and short flowering period, it has attracted a large number of people who love honey. However, due to the low production volume and high price, for a long time, the fake honey in the market has been flooded and the price is low. Every year, the honey that has been painstakingly taken after the flowering period is stuck in the hands of the market, making the Shulan’s beekeepers miserable.

In 2013, the laid-off workers of several food systems in Shulan City discovered this business opportunity with their keen sense of smell and years of entrepreneurial experience in the South – using the precious eucalyptus honey resources in their hometown to produce them through low-temperature fermentation. Sweet and mellow mead. In just a few years, their products were sold throughout the country and were praised by tasters. They set up cooperatives with local beekeepers to open up their honey, and their companies recruited a large number of local farmers to solve their employment. From honey to mead, they fermented a revolution in traditional wines, and they fermented their feelings of loving their hometown and branding their hometown. In the words of the leader of their company: When it comes to Jilin Province, people know that Wanchang’s rice, knowing the red leaves of the Weihe River, I want people to mention Shulan, and I think of the honeybee of the bee farming.

The official vow of this is the Wei Liqun, the general manager of Jilin Shunyi Agricultural Technology Development Co., Ltd., Shulan City, Jilin Province.

North Grain South shipped to “suddenly look back” and he started his second business in his hometown.

In 1991, Wei Liqun graduated from the Jilin Agricultural School and was assigned to work in the food system of Shulan City. In 2001, he became a member of the “ laid-off” tide. In order to support his family, Wei Liqun did not give up his old business. He wanted to take his own experience and great ambitions in food business and walked out of the house to go to the world. So in 2008, he resolutely went to Chengdu. Shanghai and other places, operating their own "Shulan rice" business.

Wei Liqun said: "At that time, the economic benefits gradually declined. When it was the hardest, a train of skinned rice could earn 1,000 yuan." The hard work can not be exchanged for the equivalent return, Wei Liqun wants to take another path to transform.

When I went home in New Year in 2012, the same specialty in my hometown speeded up the process of Wei Liqun’s entrepreneurial dream, and that was the eucalyptus honey in my hometown. Wei Liqun, who has worked hard in the South for a long time, learned the rare value and popularity of the eucalyptus honey in his hometown in the southern market and decided to venture into the industry.

It is understood that eucalyptus honey grows in the northeast, the best eucalyptus honey is produced in Changbai Mountain, and the snow nectar brewed by Changbai Mountain black bee is rated as national first-class honey. Wei Liqun said: "People mention Jilin, people know Wanchang rice, the unique red leaves of Weihe River, Yanbian Prefecture has ethnic characteristics culture; their hometown has such high-quality resources as black bee banyan honey, my only idea is to put honey resources Become a brand of Shulan, make it bigger and stronger, and provide opportunities for parents to get employed and get rich."

With the cornerstone of this idea, Wei Liqun returned to his hometown with the "first barrel of gold" under the hard work of "Northern Grain and South Transportation" and opened his second entrepreneurial journey. As the saying goes, the opportunity is always reserved for those who are prepared. Wei Liqun invested in Jilin Jiyu Agricultural Technology Development Co., Ltd. in 2013 to start construction in Shulan North Development Zone, and reached a long-term cooperation intention with Jilin Beeno Beekeeping Professional Cooperative. Develop honey deep processing and make mead and honey related industries. Through the "company + cooperative + farmers" model, Lao Wei first tasted the "sweetness" brought by honey.

Complete the "triple jump" from the three "cans"

As the saying goes, everything is difficult at first, no experience, no money, and Wei Liqun and his entrepreneurial partners have made it difficult. Wei Liqun said that there are three major hurdles in the early stage of his business: honey source, capital, and factory buildings. Black bee eucalyptus honey contains more glucose, fructose, vitamins, amino acids, hormones, enzymes and esters than honey. It is a rare honey. Mead is a unique flavor of fine wine made from high-quality honey, diluted with yeast, and aged at low temperature.

The honey variety determines the quality and typical style of honey wine. The freshness and hygiene of honey have an important influence on the quality of honey wine. The honey of my hometown is a rare good honey, but in the background of the time, the honey market in my hometown was affected by the behavior of fake honey and unfaithful orders. Good resources could not go out, the income of the beekeepers could not enter, vicious circle, bee The farmer is disheartened and the beekeepers are declining year by year. Wei Liqun, who has been under the post, has experienced the hardships of no economic income. This is not a wealthy hometown. Even the unique resources can't persist. Let Wei Liqun take a sigh of relief and can't let the quality resources of his hometown rust. Looking at the hometown people confused, Wei Liqun decided to go door-to-door lobbying to let the beekeepers understand the value of hometown honey. In the case of shortage of funds in the early period, Wei Liqun and his partners were always fully paid in advance, not owing a beekeeper a penny. Let the beekeepers feel at ease and feel at ease.

"Day and day, not afraid of thousands of miles; often do, not afraid of thousands of things." Wei Liqun's efforts are not in vain, the beekeepers have benefited, with the money to buy rice, their handy craft (beekeeping) naturally do not have to throw There is also a spirit of enthusiasm. In this way, Wei Liqun used actual actions to drive the nearby beekeepers from 50 households in 2013 to 150 in 2016. The beekeepers tripled and the total amount of honey reached more than 900 tons. With high quality reputation, Wei Liqun The company's annual net income reached more than 18 million yuan. Wei Liqun: "The honey in our hometown is true, pure and fresh. Our philosophy is to derive from nature and return to nature; fermenting happiness and brewing health. We must guard the characteristics of our hometown resources and be a true, pure and fresh brand. Therefore, in every aspect, we must try our best to make perfect and best, and let our products become the biggest word of mouth in our hometown."

Zhang Hongqiang, a farmer from Taoyuan Village, Xin'an Township, Shulan City, is a famous beekeeper in the local area. In recent years, his life has become more and more affluent. He has more than 200 boxes of bees per year, producing more than 20,000 kilograms of honey and a net income of more than 200,000 yuan. He said: "My honey products are produced according to the quality requirements of the bee company. After passing the inspection, they are sold to them. This powerful company solves the big problem of sales in our beekeeper market."

Solved the source of the bee, the funding problem has taken a yellow light. Although Wei Liqun has a certain amount of capital accumulation, but also has the experience of opening a physical store, but it is still very difficult to start a business in an unfamiliar field. In the words of Wei Liqun, the accumulated funds are not enough. Later, Wei Liqun thought of seeking a solution to the government. Wei Liqun said: "If I give up, everything will be abandoned. We also have independent invention patents and low-temperature fermentation technology. I believe that with the help of the government, I will definitely spend the 'winter period' of entrepreneurship."

Finally, with the strong support of the local government, Wei Liqun won the financial support to enable the company to operate smoothly. In less than two years, two production workshops and one office building were successfully completed. The hardships of Wei Liqun did not say much, but his eyes seemed to be like tears in the ground: "From the first shovel in the construction of the site in 2013, to the first drop of fermented wine, we only use For 16 months and 26 days, we have always kept a little bit in our hearts. Since we have identified this cause, we have to make it difficult. We have to do it. We would rather do it, and we will never do it."

It was with such a kind of twisting that Wei Liqun and his partners defeated one problem after another. There is no honey fermentation wine fermentation equipment on the market. Wei Liqun and the technicians buy the welding equipment of their own materials until the 15 tons of fermenters are finally put into use through testing; the honey fermentation technology mastered by the bee farming has not been mass-produced. Wei Liqun can only cross the river by feeling the stones. The technicians repeatedly explored the proportion of honey and the cultivation of yeast during the experiment. The insufficient fermentation will affect the taste of the wine. Wei Liqun observes the fermentation degree of the yeast at least twice a day. After more than half a year. Repeated experiments, the low-temperature double fermentation method of the bee-eating agriculture was successfully developed. Today, Wei Liqun and his team have four invention patents involving processes, equipment and products. At the end of 2015, the first batch of fermented puree, which had been subjected to 60 days of low-temperature double fermentation and 30 days of storage, was filtered and canned.

Bao Jianfeng is grinding out, plum blossoms come from bitter cold

Do not experience the wind and rain, how to see the rainbow. In June 2015, Wei Liqun's company was named as the leading agricultural industrialization enterprise in Jilin City and the “Little Giant” technology enterprise. In 2016, it was awarded the Jilin Province Entrepreneurship Incubation Base. The company's registered trademarks “瀚蜂” and “Bee” were rated as well-known trademarks in Jilin City. At present, the company's existing total assets of 107 million yuan, of which more than 82 million yuan in fixed assets, the existing staff of 80 people, the company's agricultural industry chain with improved beekeeping, supporting beekeepers, technological innovation, manufacturing, and market as the core, The concept of “from natural, returning to nature” has become a new type of enterprise that manufactures and sells honey products. The so-called "Bao Jianfeng from the grinding out, plum blossoms come from bitter cold", although Wei Liqun is unwilling to be ordinary, although the road to secondary entrepreneurship is bumpy, he still uses his perseverance and courage to walk out of his own unique style. After all, he tastes the temper. "The honey of life"!